Tuesday, October 27, 2020

Commercial Blog



Project

    The decision was to do the Wii. The Wii console was a staple of many people's younger life so if we could hit a place that made people think back it would be great. We originally had the concept of having the commercial be similar to the 2009 Wii commercials. The overall idea of the commercial was to show to the viewer that the Wii can 'transport' or rather immersed you into the game. I was assigned to do the storyboards and I decided to do them digitally for convenience. Andrew, the director, found one of our actors while I found the second. We originally planned to do a bigger group of friends but ended up sticking with two due to Covid-19. The group found the days that everybody should be available for the whole day, we needed all the time we could get.

    Filming went quite smoothly on the first day, all we had to film was the tennis scene. Secondly, we had a plan to go to Andrew's house to film the rest of the film. We believed we gave enough time for everything but eventually had to cut short.

An Editors Role

    As an editor I took the SD card and imported it into my computer, I began to organize the clips based on what was usable. Andrew edited the lightsaber scenes and I got the audio. Lining up the audio with the lightsaber hits made the experience engaging and interesting to watch. The group still communicated and we sent updates of our progress so everyone knew what was happening.

Difficulties 

    The commercial didn't really feel like a commercial, I felt like a showoff of effects. Also as mentioned before we had to rush some scenes which was a bummer. Next time we will try to add more time for us to film.

Our Best

    Our lightsaber scene worked out well, the scene in my opinion lasted quite too long but looked great. Our actors had some personal issues and couldn't film on days we already planned on doing but we adapted and fixed it. I learned that my group was great at looking at problems and fixing them on a whim making sure that it's fixed properly and efficiently.

Conclusion 

This commercial was a success. I believed that it turned out well and while there were some issues I think we cleared them out quite well. The cinematography was well done, editing was good, art direction worked, even with covid, all around a good experience.